recent work
all work produced with the multiple agency for the england cricket board.
this is what we do | ENGLAND X metro bank
Role: creative director & editor
Following an unforgettable year that saw England Women reach a T20 World Cup final and play their first-ever Test at the Home of Cricket, the ECB and Metro Bank wanted to reflect on a moment that truly felt different. More than the milestones, it was the inspiration fueling the growth of girls' cricket that demanded celebrating. I ideated, pitched, scripted, directed, and edited the film to deliver on that vision—creating both a tribute to how far the sport has come and a call to action to help ensure this is only the beginning.
chris woakes farewell | england cricket
Role: creative director
As England cricket said farewell to one of it's most beloved players in recent years, we were asked by the ECB to go and interview him. Tasked with adding a bit more to the standard interview set-up, I delivered a creative plan to walk Chris through his England highlights, selected moments printed on canvas placed around his home ground of Edgbaston. The result was a touching recollection of a fine career, in his own words. We promise we weren't cutting any onions.
ENGLAND X CASTORE | KIT launch
Role: Editor
To celebrate the launch of the new England kits, we invited cricketing legend Freddie Flintoff to take the lead in a film that invites fans to remember their first call to cricket. We used child actors to bring to life these moments, as well as current England stars, bringing them all together at The Oval where they actioned the "call to all" inviting everyone to join in the game they love.
england mens test v india | unfiltered content series
Role: editor
During 2025's hugely popular Test series, we were at every day of all five matches, telling the full story as the drama unfolded. With a unique angle that no one else had access to. We made daily edits for social, each Test then had a 15-20 minute edit for ECB's website. The series was a huge hit with England and India fans, generating millions of views across Instagram, X and YouTube.
campaign: my way to play
Role: Editor
A campaign designed to show that cricket is a game to be played anywhere: the street, the beach, a school hall, you can play anywhere, any way. England stars Joe Root, Mark Wood and Lauren Bell were invited by three youngsters and their friends to play cricket their way. The campaign was a huge success reaching the BBC and Sky output over the 2025 summer. With young Ravi even appearing on BBC's radio broadcast several times during the India Test series.